We created a new brand system that reflects Stori’s mission to open financial doors for millions. The symbol—an ascending “S” built from interlocking squares—captures the path toward stability and upward mobility that Stori unlocks. A bold, flexible identity system extends across product, app, card design, campaigns, and out-of-home, with bold black-and-white photography capturing the energy and resilience of urban Mexico. The verbal identity centers on a single word: "Sí"—a powerful affirmation that positions Stori as the platform of opportunity.