The rebrand began with a new name — from REposit to Brightvine — a shift that brought greater warmth, optimism, and metaphorical richness to the brand. The name evokes growth, illumination, and interconnectedness, setting the stage for a visual system built around the metaphor of branches: a network that grows outward and upward, signifying both resilience and connection. This motif reflected Brightvine’s role in weaving together issuers, investors, and technology into a living ecosystem. A clean, contemporary design language underscored clarity and transparency, while messaging emphasized access, growth, and interconnected futures.